As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. For example, 93% of marketers use social media for business. Here are more vital social and digital marketing statistics for (the rest of) 2013.
Brands must embrace mobile ad units that not only encompass those activities, but also bring them to the forefront in rich canvasses that effectively deliver brand messages.
Your webmaster is probably pretty awesome and fantastic at their job. But don’t let all your SEO value and years of link building and online authority go to waste over something as simple as 301 redirects!
The process of A/B split testing helps you improve your website by making data-driven decision around what’s the most effective way to turn your visitors into customers.
There is no more important endeavor in digital media than that of analytics — seeking them, considering them and leveraging them.
The world’s greatest social media marketing monster has objectives and strategies. They’re documented—on a spreadsheet—or on some social platform where her peers can collaborate.
One may have the best design for their social media accounts and its content but without other elements, these are not great social content.
Social media has a direct impact on the search engine friendliness of your website, but whilst many people understand the importance of social media as a marketing channel, few understand the role of social media in determining the search engine friendliness of a website.
Retailers have already jumped on the Instagram video bandwagon and found creative ways to promote their brand and products. Here are six examples.
Whether or not you choose to proactively engage in social media, it is important to pay attention because what people say could affect your brand’s reputation. Here are six free or low-cost tools to monitor social media conversations.