Friday Freestyle: Designing Interfaces with a User Experience (UX) Perspective
Here are some of the major principles, which will help you to craft websites and user interfaces that provide a magnificent user experience and in turn, repeat visitors.
Social Wednesday: 4 Ways Google Analytics Can Improve Your Social Media Strategy
That’s why developing a social media strategy is so important. But beyond just implementing a plan, you’ll want to evaluate your social channel’s success in order to improve moving forward.
Mobile Monday: 5 Steps to Tell if Your Website is Mobile Ready
Is YOUR website mobile ready? Every now and then companies tell me that their mobile Web traffic is still too low for them to prioritize it over the traditional PC Web. While few can doubt that the latter is still prevalent among customers, in reality, many brands are experiencing low traffic due to the poor user experience afforded to those accessing via a mobile device.
SEO Saturday: 21 Ways to Recover from Lost Organic Search Traffic
All the time people ask me; “how can I recover the organic search traffic I lost when my site got penalized?” The truth is it will not be easy and recovering from an SEO standpoint could take 6-12 months or longer. Since plenty of people have covered the steps to recovering from a penalty, I won’t do that here today.
Friday Freestyle: 4 Brand Stories to Remember
Here are four brand stories to remember, because they not only capitalize on what they already have – good products, industry experts and targeted audiences, as well as users who love their brands and want to tell their social networks about their affinity toward them – but they also encourage their current and prospective users to be part of their stories.
Social Wednesday: 5 Reasons Blogs Will Never Die
In today’s digital world, blogs are as powerful as they are important. Here are five reasons blogs will never die.
Friday Freestyle: Content Marketing Minds: Nail the Copy or Get Hammered [VIDEO]
Understand: Writing is the most important tool in marketing. You need to nail the copy. If you have 30-minutes for a video tutorial—or want to bookmark it for later—here’s a webinar I give often titled, “Nail It and the Reader Shall Respond.
SEO Saturday: Google My Business: A Visual Tour Of Google’s New Tool For Local Businesses & Brands
Google My Business is Google’s new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. It’s a big, huge change. Our visual tour below is designed to give you an overview. Getting Started Google My Business was announced today. You’ll find our overview story
Social Wednesday: 7 Social Media Tricks You Haven’t Heard Before
These social media tricks are not complicated and can help you enhance your business’s social media presence, improve your engagement rate, and help you reach new customers.
Friday Freestyle: The Content Trifecta
Here’s how you can start winning the content race with a strategy focused on achieving the powerful trinity of findability, shareability and convertability.