Friday Freestyle: 5 Everyday Online Reputation Management Tactics
Fortunately, there are steps that ’Net professionals can take to improve the online reputation of their brands in both the eyes of users and, perhaps, the search engines too.
Social Wednesday: How Non-Sexy Businesses Rock On Social Media [INFOGRAPHIC]
It’s easy to do well in social media marketing if you’ve got a product or brand everyone loves, right? Well, if you’ve got a less-than-popular product or service such as feminine merchandise, hygiene, insurance, or office supplies, you too can kill it on your social media marketing efforts and generate new sales, as well as create customer loyalty and brand awareness.
Thursday Tips & Tools: Tips & Tools for Structured Data Success
One of the most powerful means to actually increase qualified organic search traffic is to leverage structured data.
Friday Freestyle: 10 Overnight Website Improvements
Website Magazine has compiled a list of 10 website improvements that Web professionals can implement in as little as one night to make their sites perform better tomorrow and in the months to come.
Social Wednesday: Social Media Glossary
To avoid being left out of the social conversation, get familiar with this industry’s lingo in this social media glossary.
Thursday Tips & Tools: 30-Plus Search Marketing Tools
Here are 30-plus of the search marketing tools to know in 2014. Website Magazine’s “2014 BIG List of Tools for Professional Search Marketers” includes free and paid offerings, such as Web-based tools, resources, software and some automation platforms – containing features like keyword research, analytics, performance monitoring, testing and more.
Design & Dev Tuesday: The Evolution of Web Design is Smart
Web design should help provide broader perspectives by considering what’s happening around users to build more effective sites. Essentially, market trends should affect the way we think about Web design. Most recently, this includes the idea of “one Web” and the practice of personalization.
Friday Freestyle: 9 Success Metrics for Every Business
To stay focused on growth, it is imperative for professionals to choose a handful of metrics that will adequately showcase the performance of their business. Discover nine metrics that can help to measure your enterprise’s success.
Social Wednesday: Social Media Is Driving Higher ROI For Small Businesses Than Last Year
Seven out of eight social networks improved their perceived ROI this year among small and medium-sized businesses (SMBs), according to a survey conducted by BIA/Kelsey.
SEO Saturday: Goodbye SEO, Hello DPR (Digital Public Relations)
Essentially, it’s time to rethink SEO entirely, adopting an all but tried-and-true method used for many years to raise awareness before the Web, as you know it now, was ever even imagined. SEO isn’t dead (yet), but digital public relations (DPR) is alive and well. And when it comes to public relations in the digital…