Why should a website be mobile friendly? Because more people than ever search for and access content on their mobile devices, the sites you design must work well on those devices and provide information in a readable manner.
Search engine optimization does not require a professional. Companies with small-to-medium websites and an SEO-friendly content management system or ecommerce platform can do much of the work in-house. Here are my top 10 do-it-yourself SEO tips.
With a plethora of review sites floating around cyberspace, it’s easy to see why clients will find reputation management service confusing and overwhelming. So let’s take a closer look at the benefits this service has for your clients and what it takes to offer this type of service as a web professional.
Two and a half years ago, we introduced Google Analytics 4 to address these evolving measurement standards and help businesses succeed. Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong analytics experience that’s designed for the future. It allows businesses to see unified user journeys across their websites and apps, use Google’s machine learning technology to surface and predict new insights, and most importantly, it’s built to keep up with a changing ecosystem.
Social ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). It’s just a matter of understanding the complexities and nuances of where to find ROI and what can lead you there.
Third-party scripts provide a wide range of useful functionality, making the web more dynamic, interactive, and interconnected. These scripts may be crucial to your website’s functionality or revenue stream. But third-party scripts also come with many risks that should be taken into consideration to minimize their impact while still providing value. Why do you need to be careful about third-party scripts?
There are 5.1 billion people on the internet, and they’re increasingly turning to mobile devices to browse and shop online. In the mobile vs. desktop war, the two have gone head to head. Who’s winning?
It’s second nature to type in a simple word or phrase to have millions of results presented to you across thousands of pages. There’s even a name for them. We call those Search Engine Results Pages or SERPs for short.
WordPress is an open-source, dynamic, content management system (CMS powering over one third of the world’s websites. To understand how WordPress works, we break down the 5 components that join to make the single most popular CMS in the world.
2022 is the year to switch to Google Analytics 4 from Universal Analytics, the current version for most users. This is my third post addressing GA4. The first was an introduction to the platform. The second offered tactics for getting started, running GA4 alongside Universal Analytics. In this post, I’ll provide a checklist to ensure…