To stay focused on growth, it is imperative for professionals to choose a handful of metrics that will adequately showcase the performance of their business. Discover nine metrics that can help to measure your enterprise’s success.
Seven out of eight social networks improved their perceived ROI this year among small and medium-sized businesses (SMBs), according to a survey conducted by BIA/Kelsey.
Essentially, it’s time to rethink SEO entirely, adopting an all but tried-and-true method used for many years to raise awareness before the Web, as you know it now, was ever even imagined. SEO isn’t dead (yet), but digital public relations (DPR) is alive and well. And when it comes to public relations in the digital…
It’s an exciting time to be a digital professional, and the 17 experts interviewed here promise even more good (read: challenging, yet potentially lucrative) times with their bold 2014 digital predictions.
One way some brands save time brainstorming content ideas is by leveraging day specific hashtags. While some of these hashtags are well known and used by…
There are two main elements to the understanding of Google Hummingbird, and this is where the article’s title comes from…
We’ve reached a true turning point in our social strategy. We’re at the apex of the perfect storm: We’re strapped for time, with more content than ever to promote on more social networks than ever before. When faced with this challenge, we can easily forget the golden rule of social media marketing: One size doesn’t fit all.
Regardless of how many times these SEO myths, half-truths and lies are repeated, they will never help an enterprise optimize its digital efforts. Let’s debunk four of these fallacies.
Having trouble finding the words to say? Content Snippets is a godsend for those of you who are responsible for good content on a site, or simply want to improve the copy of a landing page. This resource provides a collection of specific copy examples from other websites and apps.
Social Media Effectiveness Index (SEI) goes far beyond social media usage and engagement. It explores the real business impact of social media.