Social ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). It’s just a matter of understanding the complexities and nuances of where to find ROI and what can lead you there.
Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Need the 411 on exactly what Twitch is and how to make it work for your business? We’ve got you covered. Check out the full article at Hootsuite – https://bit.ly/3ogPiXJ Keywords: twitch marketing, social media marketing, brands, business,…
Whether or not you can see Instagram likes, the Instagram algorithm continues to work like it always has. That means working harder to engage followers.
When is the best time to post on social media? According to our data, early morning weekdays are your best bet.
The folks at SocialMediaToday have put together a new collection of predictions for 2021, and what social media marketers should be preparing for as they map out their plans.
What will a post-COVID world look like for social media marketers? If there’s anything we’ve learned so far in 2020, it’s that nobody can ever be 100% prepared for the future. We can predict trends, strategize and plan, but we all have to be ready to shift marketing and business strategies at any time. Check…
“Today, we’re making Google Meet, our premium video conferencing product, free for everyone, with availability rolling out over the coming weeks. Starting in early May, anyone with an email address can sign up for Meet and enjoy many of the same features available to our business and education users, such as simple scheduling and screen sharing, real-time captions, and layouts that adapt to your preference, including an expanded tiled view.
Here are 20 predictions for the new year in the social media marketing world, starting with…
Instagram is the social media platform of the moment. But how are brands actually using Instagram, and what future opportunities are they most excited about?
There’s never really a wrong time to run a social media audit – feeling like your social media presence has gone stale, or you’re not seeing the results you’d like, can be a good indicator that it’s time to re-visit what you’ve been doing, and take stock of your social media presence. Read full article…