There’s no one metric that determines your success on social. It’s a collection of metrics and KPIs that cover both paid and organic efforts.
Social ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). It’s just a matter of understanding the complexities and nuances of where to find ROI and what can lead you there.
Check out the full article at Hootsuite – https://bit.ly/3NeA40i