Whether or not you choose to proactively engage in social media, it is important to pay attention because what people say could affect your brand’s reputation. Here are six free or low-cost tools to monitor social media conversations.
It’s increasingly important to place an astute technical eye on key seo performance indicators in order to understand just how well an SEO campaign is doing now and how well it will do in the future.
With Facebook’s Graph Search officially out of beta, it’s a good for businesses to revisit their profile and make sure that they are discoverable.
If you notice that your Facebook ad campaigns are failing, it is not because the Facebook advertising API is flawed but rather your advertising campaigns and strategies are.
More Mobile SEO details and resources on how best to architect your site’s mobile experience for optimal search acquisition (and happy mobile users).
The importance of local seo on the future of your business can’t be understated. Google, Yahoo, Bing and now Facebook have all placed an emphasis on being able to find, review and recommend local businesses.
Even though you may have been using Facebook’s new Graph Search feature for quite some time now (it was announced in January), the world’s largest social network has made improvements to the feature during that time period.
Twitter hashtags are a way to organize tweets into topical groups. Tools are available that make it easy to follow hashtag-related conversations, start hashtag chats, and analyze data around their use.
For a look at why, as well as what can be done to cater to these on-the-go consumers, check out Yesmail’s infographic on Scalable vs. Responsive Email Design.
Today, SEO rules are in a continuous state of evolution. The Internet’s 600-pound gorilla of search engines, Google, is intent on improving the quality of the material that comes up in search results by changing their algorithms. But rather than lament the end of free-wheeling, dubious SEO methods, site owners should see this as a valuable tool in business reputation management.