Security Sunday

Security Sunday: Cross-Site Scripting: The Real WordPress Supervillain

Cross-Site Scripting is a type of vulnerability that allows a malicious actor to inject code, usually JavaScript, into otherwise legitimate websites. The web browser being used by the website user has no way to determine that the code is not a legitimate part of the website, so it displays content or performs actions directed by the malicious code. XSS is a relatively well-known type of vulnerability, partially because some of its uses are visible on an affected website, but there are also “invisible” uses that can be much more detrimental to website owners and their visitors.

Thursday Tips & Tools

Thursday Tips & Tools: Prepare for the future with Google Analytics 4

Two and a half years ago, we introduced Google Analytics 4 to address these evolving measurement standards and help businesses succeed. Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong analytics experience that’s designed for the future. It allows businesses to see unified user journeys across their websites and apps, use Google’s machine learning technology to surface and predict new insights, and most importantly, it’s built to keep up with a changing ecosystem.

Social Wednesday

Social Wednesday: The Art of Social ROI: Choosing the Right Metrics for Your Goals

Social ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). It’s just a matter of understanding the complexities and nuances of where to find ROI and what can lead you there.