Friday Freestyle: How to Optimize Your Business Page for Graph Search [INFOGRAPHIC]
With Facebook’s Graph Search officially out of beta, it’s a good for businesses to revisit their profile and make sure that they are discoverable.
Social Wednesday: 6 Reasons Facebook Ad Campaigns Fail
If you notice that your Facebook ad campaigns are failing, it is not because the Facebook advertising API is flawed but rather your advertising campaigns and strategies are.
Mobile Monday: The Definitive Guide To Technical Mobile SEO
More Mobile SEO details and resources on how best to architect your site’s mobile experience for optimal search acquisition (and happy mobile users).
SEO Saturday: Your Guide to Local SEO 2013
The importance of local seo on the future of your business can’t be understated. Google, Yahoo, Bing and now Facebook have all placed an emphasis on being able to find, review and recommend local businesses.
Friday Freestyle: 5 Facebook Graph Search Questions Answered
Even though you may have been using Facebook’s new Graph Search feature for quite some time now (it was announced in January), the world’s largest social network has made improvements to the feature during that time period.
Thursday Tips & Tools: 8 Twitter Hashtag Tracking Tools
Twitter hashtags are a way to organize tweets into topical groups. Tools are available that make it easy to follow hashtag-related conversations, start hashtag chats, and analyze data around their use.
Design & Dev Tuesday: Scalable vs. Responsive Email Design [INFOGRAPHIC]
For a look at why, as well as what can be done to cater to these on-the-go consumers, check out Yesmail’s infographic on Scalable vs. Responsive Email Design.
SEO Saturday: How Google Updates Have Permanently Changed the Face of SEO
Today, SEO rules are in a continuous state of evolution. The Internet’s 600-pound gorilla of search engines, Google, is intent on improving the quality of the material that comes up in search results by changing their algorithms. But rather than lament the end of free-wheeling, dubious SEO methods, site owners should see this as a valuable tool in business reputation management.
Friday Freestyle: The Future of Search is… Social?
What’s so important about the acquisition for Twitter is that Spindle makes localized social content discoverable, something that’s been quite difficult for the social network to do on its own – and you likely know this if you have ever tried to figure out what others are doing in a very specific geographic area.
Thursday Tips & Tools: The Periodic Table Of SEO Success Factors [Infographic]
Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.