Essentially, it’s time to rethink SEO entirely, adopting an all but tried-and-true method used for many years to raise awareness before the Web, as you know it now, was ever even imagined. SEO isn’t dead (yet), but digital public relations (DPR) is alive and well. And when it comes to public relations in the digital world, a creative and nearly scientific audience outreach strategy is going to prove to be absolutely everything. Fortunately for you, in this month’s Mastering Search column with Website Magazine, that’s just what you’ll find.
Read the full article at Website Magazine – http://bit.ly/NkM16j