Simon Mainwaring – “Over the years, I’ve studied and written extensively about the evolution of social media and social business. My inspiration was drawn from the need to help executives and strategists better understand the importance of becoming a social business and the most efficient ways to do so.”
The question of ROI in social media marketing is one that’s been repeatedly asked by brands and marketers in recent years. Fortunately, there are plenty of successes that have been attributed to social media and numerous case studies that prove its performance.
Don’t know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works? Watch this SEO basics video, which in just three minutes covers the basics of search engine optimization.
Website Magazine drafted an all-star team of digital players who can directly influence a company’s Web success. This Website Playbook for the 2013/14 Season follows a typical fantasy football roster and includes a plan for every virtual position.
A guide to help you work out what to test for your own audience, so that you can see what actually is the best time that works best in your specific case.
Mobile messaging can boost your communication with existing and new customers more than you might have thought, but you have to master five essential mobile messaging strategies.
URLs and navigation form the road map that search engines use to crawl and index a site. When URLs change, organic search performance changes — often for the worse.
The digital world is overflowing with offerings (e.g. software, tools, platforms, etc.) to help novice and pro content marketers stay productive and produce and promote content.