Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.
Social signals, such as Google +1s, Facebook shares, and backlinks are the most highly correlated factors with high-ranking Google search results, according to a study from Searchmetrics.
Merchants now have a variety of tools to shoot and edit creative product videos entirely from a smartphone. Here is a list of video editing apps for your smartphone.
The folks at ShortStack put together a great infographic that provides 10 quick tips and examples for better status updates for your social media pages.
As you have most likely heard, Facebook’s popular image sharing social network, Instagram, launched video functionality. In doing so, the social network is taking a direct shot at Twitter’s rapidly growing social video service Vine.
With over 770 million GPS-enabled smartphones, location data has begun to permeate the entire mobile space. It’s powering advertisements, and many other services — from weather to travel apps.
If your website was affected by Penguin 2.0, there are a few things you can do to ensure that your website gets back on the straight and narrow.
The best part about Vine videos is that it opens up a completely new way for brands to connect with their customers on Twitter.
Twitter recently lifted the limits on its lists feature. Users can now create up to 1,000 Twitter lists that each contains up to 5,000 accounts.
What specific steps have your fellow digital professionals taken to be more social-SEO minded? What were the results and what software solutions or third parties have helped in these efforts? Eight new media professionals weigh in…