It’s easy to do well in social media marketing if you’ve got a product or brand everyone loves, right? Well, if you’ve got a less-than-popular product or service such as feminine merchandise, hygiene, insurance, or office supplies, you too can kill it on your social media marketing efforts and generate new sales, as well as create customer loyalty and brand awareness.
One of the most powerful means to actually increase qualified organic search traffic is to leverage structured data.
Website Magazine has compiled a list of 10 website improvements that Web professionals can implement in as little as one night to make their sites perform better tomorrow and in the months to come.
To avoid being left out of the social conversation, get familiar with this industry’s lingo in this social media glossary.
Here are 30-plus of the search marketing tools to know in 2014. Website Magazine’s “2014 BIG List of Tools for Professional Search Marketers” includes free and paid offerings, such as Web-based tools, resources, software and some automation platforms – containing features like keyword research, analytics, performance monitoring, testing and more.
Web design should help provide broader perspectives by considering what’s happening around users to build more effective sites. Essentially, market trends should affect the way we think about Web design. Most recently, this includes the idea of “one Web” and the practice of personalization.
To stay focused on growth, it is imperative for professionals to choose a handful of metrics that will adequately showcase the performance of their business. Discover nine metrics that can help to measure your enterprise’s success.
Seven out of eight social networks improved their perceived ROI this year among small and medium-sized businesses (SMBs), according to a survey conducted by BIA/Kelsey.
Essentially, it’s time to rethink SEO entirely, adopting an all but tried-and-true method used for many years to raise awareness before the Web, as you know it now, was ever even imagined. SEO isn’t dead (yet), but digital public relations (DPR) is alive and well. And when it comes to public relations in the digital…
It’s an exciting time to be a digital professional, and the 17 experts interviewed here promise even more good (read: challenging, yet potentially lucrative) times with their bold 2014 digital predictions.