Social ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). It’s just a matter of understanding the complexities and nuances of where to find ROI and what can lead you there.
Third-party scripts provide a wide range of useful functionality, making the web more dynamic, interactive, and interconnected. These scripts may be crucial to your website’s functionality or revenue stream. But third-party scripts also come with many risks that should be taken into consideration to minimize their impact while still providing value. Why do you need to be careful about third-party scripts?
There are 5.1 billion people on the internet, and they’re increasingly turning to mobile devices to browse and shop online. In the mobile vs. desktop war, the two have gone head to head. Who’s winning?
Follow these 10 WordPress security tips to keep your site from falling ill from malware this winter season.
It’s second nature to type in a simple word or phrase to have millions of results presented to you across thousands of pages. There’s even a name for them. We call those Search Engine Results Pages or SERPs for short.
WordPress is an open-source, dynamic, content management system (CMS powering over one third of the world’s websites. To understand how WordPress works, we break down the 5 components that join to make the single most popular CMS in the world.
2022 is the year to switch to Google Analytics 4 from Universal Analytics, the current version for most users. This is my third post addressing GA4. The first was an introduction to the platform. The second offered tactics for getting started, running GA4 alongside Universal Analytics. In this post, I’ll provide a checklist to ensure…
Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Need the 411 on exactly what Twitch is and how to make it work for your business? We’ve got you covered. Check out the full article at Hootsuite – https://bit.ly/3ogPiXJ Keywords: twitch marketing, social media marketing, brands, business,…
The term “WordPress core” encompasses all the foundational files that a WordPress website requires to work. In this article, we’re going to take a look in detail at the core of WordPress. By the end, you’ll know exactly what WordPress core means, what it does, how you can contribute to WordPress, and a lot more.
If you’ve been in the web design industry as long as I have, you know one thing is imminent, the only constant is change. Just about every 10 years or so, there’s a fundamental shift in how we do things that are paramount to leapfrogging what we’ve done before… and we are about to leap in to the next phase once again.