Friday Freestyle: Taking a Look at Google Analytics 4
Indeed, things will be different. But not to worry! With the help of an expert, we’ve put together a list of things you’ll need to know about the switch to Google Analytics 4.
Thursday Tips & Tools: 7 Tips to Clean & Maintain Your Website
In this article I am going to give tips on how to clean your server environment so that you can reduce clutter, optimize performance, and protect your website.
Social Wednesday: What Is Discord? A Beginner’s Guide to Discord for Business
Discord is decentralized and ad-free, so how can you use it for your business? We’ve got five ideas to help you stand out on the platform.
Design & Dev Tuesday: What to Know about PHP and the Latest PHP Version
If you’re running WordPress sites, you’ve probably heard the term “latest PHP version” thrown around. Well-known sites like Facebook and Wikipedia are websites developed using the PHP language. Additionally, 40% of the web is powered by WordPress which is built using PHP. But, what is it? And why do you have to use the latest version?
Mobile Monday: How to make WordPress sites mobile friendly
Why should a website be mobile friendly? Because more people than ever search for and access content on their mobile devices, the sites you design must work well on those devices and provide information in a readable manner.
Security Sunday: Keeping Up With PHP Updates
In this post, we’ll be going over why outdated PHP versions can lead to an increase in vulnerabilities with your website and how you can minimize these risks to protect your site and your visitors.
SEO Saturday: 10 Do-it-yourself SEO Tips to Save Money
Search engine optimization does not require a professional. Companies with small-to-medium websites and an SEO-friendly content management system or ecommerce platform can do much of the work in-house. Here are my top 10 do-it-yourself SEO tips.
Friday Freestyle: Getting started with reputation management
With a plethora of review sites floating around cyberspace, it’s easy to see why clients will find reputation management service confusing and overwhelming. So let’s take a closer look at the benefits this service has for your clients and what it takes to offer this type of service as a web professional.
Thursday Tips & Tools: Prepare for the future with Google Analytics 4
Two and a half years ago, we introduced Google Analytics 4 to address these evolving measurement standards and help businesses succeed. Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong analytics experience that’s designed for the future. It allows businesses to see unified user journeys across their websites and apps, use Google’s machine learning technology to surface and predict new insights, and most importantly, it’s built to keep up with a changing ecosystem.
Social Wednesday: The Art of Social ROI: Choosing the Right Metrics for Your Goals
Social ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). It’s just a matter of understanding the complexities and nuances of where to find ROI and what can lead you there.