The only surefire way to optimize your site for conversions is through testing, but in order to run tests successfully, you must recognize some of the most common problem areas of e-commerce sites.
If you notice that your Facebook ad campaigns are failing, it is not because the Facebook advertising API is flawed but rather your advertising campaigns and strategies are.
Whether you are designing a website for a large organization or trying to knock some sense in the navigation of an existing enterprise website, the following navigational solutions will help you in your quest.
More Mobile SEO details and resources on how best to architect your site’s mobile experience for optimal search acquisition (and happy mobile users).
The importance of local seo on the future of your business can’t be understated. Google, Yahoo, Bing and now Facebook have all placed an emphasis on being able to find, review and recommend local businesses.
Even though you may have been using Facebook’s new Graph Search feature for quite some time now (it was announced in January), the world’s largest social network has made improvements to the feature during that time period.
Twitter hashtags are a way to organize tweets into topical groups. Tools are available that make it easy to follow hashtag-related conversations, start hashtag chats, and analyze data around their use.
While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals.
Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.
Merchants now have a variety of tools to shoot and edit creative product videos entirely from a smartphone. Here is a list of video editing apps for your smartphone.