2022 is the year to switch to Google Analytics 4 from Universal Analytics, the current version for most users.
This is my third post addressing GA4. The first was an introduction to the platform. The second offered tactics for getting started, running GA4 alongside Universal Analytics.
In this post, I’ll provide a checklist to ensure a smooth transition so that nothing is left behind.
Read article at PracticalEcommerce – https://bit.ly/3HHJsXa