Brands should take advantage of the opportunity social networks provide to customize their social profile designs – areas like cover photos, background images and avatar icons.
I know, your audience isn’t on Google+. The consumers you’re trying to reach are on Facebook, Twitter, Pinterest, or LinkedIn. So why not engage with them on their social platforms of choice, but echo the conversation on Google+?
Social media analytics has quickly moved past the basic social media measurement to leverage real-time insights that yield tangible results.
Simon Pearce talks about why he is excited to be speaking at the Social Shake-Up, the difficulties of measuring engagement, and why he started Fabric Branding.
Twitter hashtags can be an incredibly useful tool. Read on for tips on how to improve your Twitter hashtags.
Is there any such thing as a perfect post? Each social network has a specific set of expectations, limitations — and pros and cons. Get more social media fans and create engagement! Follow these 17 guidelines when you post on social networks.
Integrating SoLoMo into a brand’s offerings can not only benefit its user experience, but also increase its visibility on the mobile Web.
Pixability just released a study called, “The Top 100 Global Brands: Key Lessons for Success on YouTube,” which showed how these companies (based on Interbrands’ top 100) have been using YouTube for marketing
Social media marketing is not just a trendy word, it is fast becoming and in some cases already is a viable acquisition channel for most businesses. If you are still having trouble convincing your boss that social media is worth the investment, here are 28 must see social media statistics for 2013 to make him/her jump on board.
Before you get your creative juices flowing, get inspired with these 9 short (and social) Instagram video strategies.