To avoid being left out of the social conversation, get familiar with this industry’s lingo in this social media glossary.
Seven out of eight social networks improved their perceived ROI this year among small and medium-sized businesses (SMBs), according to a survey conducted by BIA/Kelsey.
It’s an exciting time to be a digital professional, and the 17 experts interviewed here promise even more good (read: challenging, yet potentially lucrative) times with their bold 2014 digital predictions.
One way some brands save time brainstorming content ideas is by leveraging day specific hashtags. While some of these hashtags are well known and used by…
We’ve reached a true turning point in our social strategy. We’re at the apex of the perfect storm: We’re strapped for time, with more content than ever to promote on more social networks than ever before. When faced with this challenge, we can easily forget the golden rule of social media marketing: One size doesn’t fit all.
Regardless of how many times these SEO myths, half-truths and lies are repeated, they will never help an enterprise optimize its digital efforts. Let’s debunk four of these fallacies.
A recent study conducted by Adobe showed that social media marketing remains the most important marketing area of concern for the upcoming three years. Here are five social media marketing trends to look out for in 2014
Social media is now a crucial part of any successful businesses marketing plan. It offers us a platform to interact with existing and potential customers and can often provide us with feedback and new ideas. If you aren’t already using this powerful and cost effective marketing tool to its full potential, maybe these facts will give you a push.
The Social Media Strategies Summit team does a great job of defining 5 areas that your company should be focusing on with regards to social media and provides various tool options for each.
Many brands are still plagued by how to measure Social Media ROI. Even with the question of whether social media drives ROI?