Thursday Tips and Tools

Thursday Tips & Tools: 25 Free Tools to Test Your Website

Regularly testing your ecommerce website’s performance will ensure it’s running at an optimal level. There are plenty of free resources available to help. Here is a list of free tools to test your website. There are tools to measure download speed, monitor user experience, test accessibility, locate broken links, evaluate search engine and browser compatibility, and check mobile friendliness. All of these tools have free plans, and most offer premium options.

Thursday Tips & Tools

Thursday Tips & Tools: Prepare for the future with Google Analytics 4

Two and a half years ago, we introduced Google Analytics 4 to address these evolving measurement standards and help businesses succeed. Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong analytics experience that’s designed for the future. It allows businesses to see unified user journeys across their websites and apps, use Google’s machine learning technology to surface and predict new insights, and most importantly, it’s built to keep up with a changing ecosystem.