Social media has a direct impact on the search engine friendliness of your website, but whilst many people understand the importance of social media as a marketing channel, few understand the role of social media in determining the search engine friendliness of a website.
It’s increasingly important to place an astute technical eye on key seo performance indicators in order to understand just how well an SEO campaign is doing now and how well it will do in the future.
More Mobile SEO details and resources on how best to architect your site’s mobile experience for optimal search acquisition (and happy mobile users).
The importance of local seo on the future of your business can’t be understated. Google, Yahoo, Bing and now Facebook have all placed an emphasis on being able to find, review and recommend local businesses.
Today, SEO rules are in a continuous state of evolution. The Internet’s 600-pound gorilla of search engines, Google, is intent on improving the quality of the material that comes up in search results by changing their algorithms. But rather than lament the end of free-wheeling, dubious SEO methods, site owners should see this as a valuable tool in business reputation management.
Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.
Social signals, such as Google +1s, Facebook shares, and backlinks are the most highly correlated factors with high-ranking Google search results, according to a study from Searchmetrics.
Many up-and-coming Web pros don’t realize that hyperlinks, when paired with the right anchor text, can actually play a significant role in improving their SEO efforts.
If your website was affected by Penguin 2.0, there are a few things you can do to ensure that your website gets back on the straight and narrow.
Sometimes, in order to gauge the real impact of your SEO program, you have to look at the little SEO wins and how they feed into your success overall.