Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.
Social signals, such as Google +1s, Facebook shares, and backlinks are the most highly correlated factors with high-ranking Google search results, according to a study from Searchmetrics.
Many up-and-coming Web pros don’t realize that hyperlinks, when paired with the right anchor text, can actually play a significant role in improving their SEO efforts.
If your website was affected by Penguin 2.0, there are a few things you can do to ensure that your website gets back on the straight and narrow.
Sometimes, in order to gauge the real impact of your SEO program, you have to look at the little SEO wins and how they feed into your success overall.
What specific steps have your fellow digital professionals taken to be more social-SEO minded? What were the results and what software solutions or third parties have helped in these efforts? Eight new media professionals weigh in…
Search engine optimization professionals don’t usually recommend creating more images, but Infographics can have a real benefit to SEO.
There are plenty of great keyword research tools on the Web that you can use RIGHT NOW that won’t cost a cent.
SEO is the magic of the digital marketing world with experts promising to pull rabbits out of hats for first-page search engine results… Read – http://bit.ly/12EnOJa Website Magazine
Maybe it’s been happening over the past few weeks, or even months. Slowly, but surely, you’ve been watching your traffic numbers decline, despite not having changed much of anything about the way you publish content or optimize your website for the search engines…