For years, marketers have analyzed Google keywords to understand what topics their customers search for most and how they search for them. This week, Google…
Google has confirmed that Hummingbird focuses on ranking information based on more intelligent and naturalistic search requests. In short, Google is…
earch engine optimization professionals awoke yesterday morning to news that Google went “all in” on its initiatives to encrypt search data. Folks, this is the day that SEO died (as you know it)… but that’s OK because you’re going to start thinking differently.
Most conversations about links today involve terms like “better links,” or “high-quality links.” Those are the kinds we all hope to earn, but what exactly defines a “better link?” How do we know whether a link qualifies, or is only so-so?
Here are solutions to consider for targeted SEO efforts.
Don’t know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works? Watch this SEO basics video, which in just three minutes covers the basics of search engine optimization.
Website Magazine drafted an all-star team of digital players who can directly influence a company’s Web success. This Website Playbook for the 2013/14 Season follows a typical fantasy football roster and includes a plan for every virtual position.
URLs and navigation form the road map that search engines use to crawl and index a site. When URLs change, organic search performance changes — often for the worse.
Backlinks are MORE important than they ever have been. The only catch is that they have to be good and “good” is not something that can be automated/easily done.
Search query operators are not a replacement to the information available through the Webmaster Tools products of Google and Bing. Instead…