If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media.
With Facebook’s Graph Search officially out of beta, it’s a good for businesses to revisit their profile and make sure that they are discoverable.
If you notice that your Facebook ad campaigns are failing, it is not because the Facebook advertising API is flawed but rather your advertising campaigns and strategies are.
Even though you may have been using Facebook’s new Graph Search feature for quite some time now (it was announced in January), the world’s largest social network has made improvements to the feature during that time period.
Twitter hashtags are a way to organize tweets into topical groups. Tools are available that make it easy to follow hashtag-related conversations, start hashtag chats, and analyze data around their use.
While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals.
What’s so important about the acquisition for Twitter is that Spindle makes localized social content discoverable, something that’s been quite difficult for the social network to do on its own – and you likely know this if you have ever tried to figure out what others are doing in a very specific geographic area.
Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.
Social signals, such as Google +1s, Facebook shares, and backlinks are the most highly correlated factors with high-ranking Google search results, according to a study from Searchmetrics.
Merchants now have a variety of tools to shoot and edit creative product videos entirely from a smartphone. Here is a list of video editing apps for your smartphone.