SEO Saturday: 5 SEO Excuses Holding Merchants Back
Some marketers throw excuses in the way to explain why SEO cannot benefit them. If SEO isn’t pulling its weight for your site, which of these SEO excuses are holding you back?
SEO Saturday: SEO: How to Create a 301 Redirect Map, for Site Redesigns
In a website redesign where URLs change, whether your search-engine-optimization goal is to protect existing natural search performance or boost it to a new level, an ironclad 301 redirect strategy is critical.
SEO Saturday: Goodbye SEO, Hello DPR (Digital Public Relations)
Essentially, it’s time to rethink SEO entirely, adopting an all but tried-and-true method used for many years to raise awareness before the Web, as you know it now, was ever even imagined. SEO isn’t dead (yet), but digital public relations (DPR) is alive and well. And when it comes to public relations in the digital…
SEO Saturday: A Google Hummingbird Search Strategy for 2014
There are two main elements to the understanding of Google Hummingbird, and this is where the article’s title comes from…
SEO Saturday: Common SEO Myths Dispelled
Regardless of how many times these SEO myths, half-truths and lies are repeated, they will never help an enterprise optimize its digital efforts. Let’s debunk four of these fallacies.
Social Wednesday: Social Media Effectiveness of Top U.S. Retailers [INFOGRAPHIC]
Social Media Effectiveness Index (SEI) goes far beyond social media usage and engagement. It explores the real business impact of social media.
SEO Saturday: Link Building for Retailers: The Good, The Bad & The Ugly
What’s link building for? If you just say SEO, you could be missing out on a huge amount of potential traffic and business.
SEO Saturday: Give Bing (SEO) a Chance?
Microsoft’s Bing search engine may be a very distant second to Google, but it does have the potential to drive traffic and as such should be on the radar of those responsible for search engine optimization. So what will move you up on search results at Bing?
SEO Saturday: SEO in 2014 – Mastering Search
Mastering SEO in 2014 will require unique and interesting content and engaging digital design experiences that will will separate your brand from the competition and what will earn your website the rankings you want and need.
SEO Saturday: Flying Through the Fog: A Marketer’s Guide to Navigating Search After Google Keywords Were Encrypted
For years, marketers have analyzed Google keywords to understand what topics their customers search for most and how they search for them. This week, Google…