Thursday Tips & Tools

Thursday Tips & Tools: Prepare for the future with Google Analytics 4

Design and Development, SEO, Thursday Tips & Tools, Tips and Tools, Web Marketing

Two and a half years ago, we introduced Google Analytics 4 to address these evolving measurement standards and help businesses succeed. Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong analytics experience that’s designed for the future. It allows businesses to see unified user journeys across their websites and apps, use Google’s machine learning technology to surface and predict new insights, and most importantly, it’s built to keep up with a changing ecosystem.

Social Wednesday

Social Wednesday: The Art of Social ROI: Choosing the Right Metrics for Your Goals

Social Media, Social Wednesday, Tips and Tools, Web Marketing

Social ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). It’s just a matter of understanding the complexities and nuances of where to find ROI and what can lead you there.

Design & Dev Tuesday

Design & Dev Tuesday: Loading Third-Party JavaScript

Design & Dev Tuesday, Design and Development, Mobile, Security, SEO, Social Media, Tips and Tools, Web Marketing

Third-party scripts provide a wide range of useful functionality, making the web more dynamic, interactive, and interconnected. These scripts may be crucial to your website’s functionality or revenue stream. But third-party scripts also come with many risks that should be taken into consideration to minimize their impact while still providing value. Why do you need to be careful about third-party scripts?