Friday Freestyle: 10 Overnight Website Improvements
Website Magazine has compiled a list of 10 website improvements that Web professionals can implement in as little as one night to make their sites perform better tomorrow and in the months to come.
Social Wednesday: Social Media Glossary
To avoid being left out of the social conversation, get familiar with this industry’s lingo in this social media glossary.
Mobile Monday: Responsive Web Design Simplified [Infographic]
The benefits of responsive Web design (RWD) are clear. RWD provides a seamless cross-device experience, which both users and the search engines (namely Google) prefer. Still, most websites today are not responsive.
SEO Saturday: SEO: How to Create a 301 Redirect Map, for Site Redesigns
In a website redesign where URLs change, whether your search-engine-optimization goal is to protect existing natural search performance or boost it to a new level, an ironclad 301 redirect strategy is critical.
Thursday Tips & Tools: 30-Plus Search Marketing Tools
Here are 30-plus of the search marketing tools to know in 2014. Website Magazine’s “2014 BIG List of Tools for Professional Search Marketers” includes free and paid offerings, such as Web-based tools, resources, software and some automation platforms – containing features like keyword research, analytics, performance monitoring, testing and more.
Design & Dev Tuesday: The Evolution of Web Design is Smart
Web design should help provide broader perspectives by considering what’s happening around users to build more effective sites. Essentially, market trends should affect the way we think about Web design. Most recently, this includes the idea of “one Web” and the practice of personalization.
Friday Freestyle: 9 Success Metrics for Every Business
To stay focused on growth, it is imperative for professionals to choose a handful of metrics that will adequately showcase the performance of their business. Discover nine metrics that can help to measure your enterprise’s success.
Social Wednesday: Social Media Is Driving Higher ROI For Small Businesses Than Last Year
Seven out of eight social networks improved their perceived ROI this year among small and medium-sized businesses (SMBs), according to a survey conducted by BIA/Kelsey.
Mobile Monday: Exploring Gracefully Responsive Web Design
Since publishing a thought piece explaining gracefully responsive Web design, Lerner has received many questions about it. He’s not sure that most clients understand exactly what he is doing with RWD, as they don’t ask specific technical questions, but love how clean their website looks.
SEO Saturday: Goodbye SEO, Hello DPR (Digital Public Relations)
Essentially, it’s time to rethink SEO entirely, adopting an all but tried-and-true method used for many years to raise awareness before the Web, as you know it now, was ever even imagined. SEO isn’t dead (yet), but digital public relations (DPR) is alive and well. And when it comes to public relations in the digital…