earch engine optimization professionals awoke yesterday morning to news that Google went “all in” on its initiatives to encrypt search data. Folks, this is the day that SEO died (as you know it)… but that’s OK because you’re going to start thinking differently.
Most conversations about links today involve terms like “better links,” or “high-quality links.” Those are the kinds we all hope to earn, but what exactly defines a “better link?” How do we know whether a link qualifies, or is only so-so?
Don’t know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works? Watch this SEO basics video, which in just three minutes covers the basics of search engine optimization.
URLs and navigation form the road map that search engines use to crawl and index a site. When URLs change, organic search performance changes — often for the worse.
Backlinks are MORE important than they ever have been. The only catch is that they have to be good and “good” is not something that can be automated/easily done.
How can companies adjust with the “new” set of link building rules? Here are 10 ways you can begin to link build differently.
Get a deeper understanding of SEO friendliness and other SEO-related terms in Website Magazine’s newly updated SEO Training Glossary.
Google’s search result quality mission stands seemingly opposed to the search engine optimization practice of link-building tactics.
Your webmaster is probably pretty awesome and fantastic at their job. But don’t let all your SEO value and years of link building and online authority go to waste over something as simple as 301 redirects!
Travis Bliffen of Stellar SEO reviews how SEO could change when Google Knowledge Graph is fully integrated and gives readers actionable advice on how to prepare for it.