Understand: Writing is the most important tool in marketing. You need to nail the copy. If you have 30-minutes for a video tutorial—or want to bookmark it for later—here’s a webinar I give often titled, “Nail It and the Reader Shall Respond.
Here’s how you can start winning the content race with a strategy focused on achieving the powerful trinity of findability, shareability and convertability.
Find Guidelines on the Web is a huge collection of brand assets on the web for social networks (including Behance, Instagram, Google+, Foursquare, and others), and other brands (including Kickstarter, WordPress, MailChimp, Envato, and many more). You can also submit a guideline to the site.
People who are considering getting involved in eCommerce by starting their own online store approach me regularly for information. The question that they invariably ask is, “What product can I successfully sell online?”
A strong A/B testing plan will allow you to increase your revenue. You will also learn valuable insights about your customers, because you will know their preferences instead of guessing what your customer may want.
Here are some quirky tech facts that you may find surprising.
In this guide, we translate the tools and know-how developed by a generation of YouTube content creators to help brands develop ads that will resonate with 21st century consumers.
An effective personal brand wields influence and with it you’re likely to enjoy: The Benefits of a Powerful Personal Brand.
Many companies are trapped in a traditional website redesign cycle. Every 2-5 years, the marketing team agrees the site design is looking “stale” and…
But I can say that over the past 25 years I’ve sold hundreds of millions of dollars of stuff. That stuff being everything in Pandora’s box that I had to sell just to stay alive. When I think what worked for me, here’s what I come up with…