Friday Freestyle: Why a Good Website Won’t Cut It Anymore… and What You Can Do About It
Good websites don’t stand out. Good websites can’t help customers differentiate your business from all the others in the same market or industry.
Friday Freestyle: How to Lose an Online Shopper (In 10 Ways)
Acquiring new online shoppers is expensive, of course, so merchants will want to ensure they don’t lose a potential customer once they are on their site by making some top e-commerce mistakes.
Friday Freestyle: Bright Ideas in Digital Advertising
In the feature article of Website Magazine this month, explore what is making digital advertising an essential business process and discover some bright ideas (and resources) along the way to accelerate the success of any enterprise, product and service.
Friday Freestyle: 9-Step Blog Content Audit
Once you put your content through this 9-step blog content auditing process, you’ll be able to easily recognize and fix issues that are preventing your content from reaching its maximum potential.
Friday Freestyle: Designing Interfaces with a User Experience (UX) Perspective
Here are some of the major principles, which will help you to craft websites and user interfaces that provide a magnificent user experience and in turn, repeat visitors.
Friday Freestyle: 4 Brand Stories to Remember
Here are four brand stories to remember, because they not only capitalize on what they already have – good products, industry experts and targeted audiences, as well as users who love their brands and want to tell their social networks about their affinity toward them – but they also encourage their current and prospective users to be part of their stories.
Friday Freestyle: Content Marketing Minds: Nail the Copy or Get Hammered [VIDEO]
Understand: Writing is the most important tool in marketing. You need to nail the copy. If you have 30-minutes for a video tutorial—or want to bookmark it for later—here’s a webinar I give often titled, “Nail It and the Reader Shall Respond.
Friday Freestyle: The Content Trifecta
Here’s how you can start winning the content race with a strategy focused on achieving the powerful trinity of findability, shareability and convertability.
Friday Freestyle: Brand assets online
Find Guidelines on the Web is a huge collection of brand assets on the web for social networks (including Behance, Instagram, Google+, Foursquare, and others), and other brands (including Kickstarter, WordPress, MailChimp, Envato, and many more). You can also submit a guideline to the site.
Friday Freestyle: What Product Can I Sell Online?
People who are considering getting involved in eCommerce by starting their own online store approach me regularly for information. The question that they invariably ask is, “What product can I successfully sell online?”