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Daily Archives: November 11, 2013

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Mobile Monday

Mobile Monday: Is cross-screen marketing the new mobile-first?

Mobile, Mobile Monday, Web MarketingBy administratorNovember 11, 2013

“Cross-screen” is overtaking “mobile-first” as a buzzword for marketers these days, but with significant challenges in tracking and creating compelling content, few marketers are truly ready to tie desktops, smartphones and tablets together into integrated campaigns.

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