If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media.
If you notice that your Facebook ad campaigns are failing, it is not because the Facebook advertising API is flawed but rather your advertising campaigns and strategies are.
While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals.
Social signals, such as Google +1s, Facebook shares, and backlinks are the most highly correlated factors with high-ranking Google search results, according to a study from Searchmetrics.
As you have most likely heard, Facebook’s popular image sharing social network, Instagram, launched video functionality. In doing so, the social network is taking a direct shot at Twitter’s rapidly growing social video service Vine.
Twitter recently lifted the limits on its lists feature. Users can now create up to 1,000 Twitter lists that each contains up to 5,000 accounts.
So what does Tumblr have to offer to brands, in terms of engagement and advertising opportunities? And will it help to boost Yahoo back to its former glory and put the company on a par with social networks and search advertising?
When it comes to social media marketing, there is a long list of best practices and worst practices that brand managers should be aware of.
To help navigate these complex virtual waters, Website Magazine interviewed Rob Garner, author of the book Search & Social about what it all means to today’s enterprise.
Do you know all the keyboard shortcuts for Facebook, Twitter, Google+ and YouTube?