Is YOUR website mobile ready? Every now and then companies tell me that their mobile Web traffic is still too low for them to prioritize it over the traditional PC Web. While few can doubt that the latter is still prevalent among customers, in reality, many brands are experiencing low traffic due to the poor user experience afforded to those accessing via a mobile device.
All the time people ask me; “how can I recover the organic search traffic I lost when my site got penalized?” The truth is it will not be easy and recovering from an SEO standpoint could take 6-12 months or longer. Since plenty of people have covered the steps to recovering from a penalty, I won’t do that here today.
Here are four brand stories to remember, because they not only capitalize on what they already have – good products, industry experts and targeted audiences, as well as users who love their brands and want to tell their social networks about their affinity toward them – but they also encourage their current and prospective users to be part of their stories.
There are some staples in every designer’s toolbox that should stay and some others that deserve a first look. Here are nine crucial tools for Web designers.