Ted believes the key to continued success for any brand/retailer/e-tailer is connecting with your customer. Ted is quick to point out “listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening.” “Number one is always try to understand who your customer is and stay true to your brand.”
Read full article at Social Media Today – http://bit.ly/19tKs8G
