Cost-Effectiveness and Retention are Big Factors New research suggests that email marketing in the US will reach $2 billion by 2014. This isn’t exactly in line with research from JupiterRearch earlier this year, which suggested $2.1 billion in 2012, but it’s looking good for the industry nonetheless. http://www.webpronews.com/topnews/2009/06/15/email-marketing-is-going-to-keep-growing
It is critical to capture, retain and prevent your current and future consumers from slipping through the cracks—especially now. Competition is fierce, and it’s crucial that your business is being seen and heard above your competitors. The use of social media, email marketing and banner ad campaigns can . . . http://www.practicalecommerce.com/articles/1142-Four-Sure-Fire-Ways-to-Capture-More-Consumers
There have been a couple of pretty interesting articles written this week that ask a legitimate (if not somewhat sensationalized) question: Does Google consider SEOs to be criminals? http://www.webpronews.com/topnews/2009/06/10/are-seos-the-bad-guys
Larry Dignan: Business models that revolve around “free” are never free since someone always foots the bill. YouTube may be one of those companies that merely thinks it has the scale to eventually make money, but those 20 hours of video uploaded every minute cost money?too much money. The solution? Charge a small fee for…
Each month, Practical eCommerce asks industry insiders to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the June 2009 installment. Set yourself apart with visual security. “Making your commitment to security known by your customers . . .” http://practicalecommerce.list-manage.com/track/click?u=fbe5f2f40f28348f9f57610b8&id=638db087d6&e=f4d75f1c4f
Are You Listed in the Open Directory Project Yet? http://www.webpronews.com/topnews/2009/06/05/do-you-respect-dmoz-after-11-years
In response to a lawsuit filed by St. Louis Cardinals manager Tony LaRussa, Twitter decided to verify some accounts. Verified accounts will start with public officials, agencies, famous people, athletes and others. http://enews1.websitemagazine.com/m/010GdwUMsmpNc6pMl2hF04suthAnXbY9UsvYW7F7MHIRm_RvaA
CSS, Flash, jQuery, and an arsenal of other powerful web techniques and technologies have unbound website design, creating the opportunity to develop either exceptional user interfaces or really frustrating ones. Furthermore, the growth of “cookie-cutter” ecommerce templates (i.e., “insert your logo here”) has quelled . . .” http://practicalecommerce.us1.list-manage.com/track/click?u=fbe5f2f40f28348f9f57610b8&id=83e2bc8489&e=f4d75f1c4f
Microblogging site Twitter has the potential to be a powerful marketing and brand-building tool for ecommerce businesses interested in engaging their customers and being part of a community. But successful marketing on Twitter, or any microblogging site, requires more than just posting tweets about . . . http://practicalecommerce.us1.list-manage.com/track/click?u=fbe5f2f40f28348f9f57610b8&id=6d0f2b9674&e=f4d75f1c4f
PR Sculpting and Link Juice and No-Follow – Oh My We made a video at SMX Advanced with Stephen Spencer recently where we discussed (among other things) some changes expected(?) to be coming to Google in terms of the no-follow attribute. These no-follow changes have some pretty significant implications for lots of things, first and…