Microsoft Announces Office 2010 Suite

‘Ready to burn up Office tasks, the first bits of Office 14, are coming this year, branded as Office 2010 products.’ – Microsoft’s industry leading document and productivity suite, Microsoft Office, has seen new competition from the likes of Mozilla (Thunderbird), Open Office, Google (Google Docs, GMail), and others. However, Microsoft continues to lead the…

Selling (And Socializing) On Facebook

Facebook offers ecommerce companies an opportunity to both market their products and connect with their customers. Traffic to Facebook has increased by 149% from February 2008 to February 2009, according to Hitwise, and it’s not just from the young crowd. Visitors over age 35 have increased by 23% over the same time frame. . .…

What Separates a Blogger from a Journalist?

Bloggers as Local News Sources The New York Times is running an article looking at “hyperlocal” web sites as replacements to traditional newspapers. The catalyst for the concept is obviously the fact that some newspapers have been dying off, at least in print form. The piece looks at web startups EveryBlock, Placebologger, and Patch, which…

Is Twitter an Ecommerce Tool?

I hear it a lot. People say they know they should use Twitter for marketing purposes, but the idea of “Twittering” doesn’t sit well with them. On a personal level, I have no interest in letting the world know what I’m doing hour-to-hour, much less moment-to-moment. But Twittering on behalf of a company, ecommerce websites…

Is Gmail Google’s Real Social Network?

Assessing Gmail After Five Years The Past Google’s email service Gmail was launched to the public five years ago this week. Back then, the service turned the web email industry on its ear by offering an entire gigabyte of storage to users who were lucky enough to receive an invite. Small potatoes now, but that…

Exclusive: Getting Into Website Sponsorships

Our society has become saturated with traditional display advertising. Consumers have learned to tune out, or even pay to omit ads altogether. Product placement and sponsorship are appearing more than ever in radio, television and motion pictures. Each day the products and entertainment we love are becoming more entangled in each other’s success. Naturally, the…

Stuck in the Social Media Vaccuum?

Social media is all the buzz these days. Media outlets, marketers, TV and business magazines (including this one) tout the power of social media to reach the public, shape opinion and even change how we do business. And it’s true, social media has changed the way we operate as businesses and how we interact with…