I hear it a lot. People say they know they should use Twitter for marketing purposes, but the idea of “Twittering” doesn’t sit well with them. On a personal level, I have no interest in letting the world know what I’m doing hour-to-hour, much less moment-to-moment. But Twittering on behalf of a company, ecommerce websites included, can make a lot of sense.
http://www.practicalecommerce.com/articles/1049-Is-Twitter-an-Ecommerce-Tool–