Boldchat provides online communication software that allows Internet retailers to actively engage customers and potentially increase both conversions and profits. For the unfamiliar, live chat is the concept of having operators (real people) actively chatting with customers who are navigating a merchant’s website. Good operators, communication and products are all key factors to developing a successful live chat campaign and are actually more important than any software solution. Nonetheless, the software a retailer uses to power his or her chat campaign should do its best to facilitate and never be a barrier. Boldchat does these things well.