Last week’s article on basic link building tactics and resolutions for 2009 discussed common tactics that each and every Web marketer should employ. Tactics such as press release distribution, guest authoring content, weblog commenting, leveraging donations and focusing on creating authority documents to share socially are all very practical, effective ways (not to mention well…
Taking lessons from two marketing disciplines, online retailers and their web designers can build a well structured Internet store organized into themes or categories that will make it easy for shoppers and search engines alike to find important information and product pages. In this Ecommerce Know-How, I will briefly define search engine optimization (SEO) and…
Jason Perlow: Face it: Windows 7 is Windows Vista Service Release 2. And since Windows 7 is essentially a performance and usability fix for a defective product, a Windows 7 upgrade should be free to anyone who was conned into buying Vista. http://ct.zdnet.com/clicks?t=73438941-35d5bfe90abb2eb72e53be6f094c2664-bf&brand=ZDNET&s=5
Researchers have officially cracked the MD5 algorithm that certificate authorities like Verisign use to issue the SSL certificates that help secure web communications. Find out how they did it, and what this crack means for Web security.
Boldchat provides online communication software that allows Internet retailers to actively engage customers and potentially increase both conversions and profits. For the unfamiliar, live chat is the concept of having operators (real people) actively chatting with customers who are navigating a merchant’s website. Good operators, communication and products are all key factors to developing a…
Now that the holidays are over and the final items have been shipped, it’s time to take a hard look at what worked and what didn’t with your shopping cart. While the e-commerce “experience” continually changes (as do the expectations of users) it is essential to step back and measure the improvements made throughout the…