Ecommerce Know-How: The Free Shipping Equation

In 2009, every major carrier in the United States will be raising shipping rates. Profit conscience online shopkeepers, therefore, should take pause and reevaluate whether or not offering “free shipping” is really a good idea. There is, of course, really no such thing as free shipping. The United States Postal Service (USPS), FedEx, and the…

Improving Visibility: Succeeding with SEO

Guest author Michelle Wicmandy for ESX, Inc. interviews three top SEO’s to get their thoughts on improving visibility and succeeding with search engine optimization. Rand Fishkin of SEOmoz, Aaron Kahlow of the Online Marketing Summit and John Alexander of Search Engine Academy share their insights on sensible solutions, building a foundation, overcoming obstacles and much…