iStockphoto Tip of the Week – 01.15.2009 – Pixels vs Vectors

ArchivesBy administratorJanuary 18, 2009

Here’s a situation you may be familiar with. You’ve just snagged a valuable design contract and the first thing you need from the client is a vector of their logo to use in your print or web work. How often does your client truly know what you’re looking for? If you’re a design professional, you’ve…

Getting You Message Across: Key Email Campaign Considerations

ArchivesBy administratorJanuary 18, 2009

E-mail is very effective for communicating with customers. According to a 2007 poll by MarketingSherpa, 86% of US adult internet users opened opt-in e-mails from companies, and 55% did so “always,” “very often” or “frequently.” With these statistics, it makes sense to employ an e-mail program. It’s easy to create, inexpensive to send, interactive with…