Digital Strategy

Sienna Web Designs will help you specify your organization’s vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to your organization.

We will work with you to:

  • Identify the opportunities and/or challenges in your business where online assets can provide a solution. Stakeholder interviews, Competitive analysis (Heuristic evaluation, Features/functionality analysis), Financial analysis.
  • Identify the unmet needs and goals of the customers that most closely align with those key business opportunities and/or challenges. Customer interviews, Ethnographic research, Web analytics, Performance assessment, Funnel analysis, Analytical CRM, Multi-channel analysis, Statistical surveys.
  • Develop a vision around how the online assets will fulfill those business and customer needs, goals, opportunities and challenges. Business plan or case, Technical assessment, Organizational and process assessment, Portfolio management, Online media plan, Proof of concept, Roadmap, Measurement plan, Governance model.
  • Prioritize a set of online initiatives which can deliver on this vision.

Contact us to ask any questions or setup a meeting so we can discuss your digital strategy.